Five Legged Stool is a privately held regional publishing company serving the western half of the Dallas/Fort Worth market. Its diverse portfolio includes consumer magazines, digital display advertising, experiential marketing, targeted email campaigns, direct mail, and custom publishing solutions.
The company’s flagship publication, 360West, is a premier lifestyle magazine serving the greater Tarrant County market. The magazine targets readers in north Texas who reside west of Highway 360. The majority of copies are mailed to high-income households, with additional distribution through Barnes & Noble, upscale grocery stores, luxury advertiser locations, hotels, and high-profile events. The magazine is also available digitally. Five Legged Stool maintains a strong presence across multiple social media platforms, reaching a combined audience of more than 45,000 followers.
Beyond 360West, the company publishes 360West Weddings, a biannual publication available on newsstands and mailed to newly engaged couples. In addition, the company produces two bimonthly geo-targeted titles—76107 Magazine, distributed in west Fort Worth, and 76092 Magazine, distributed in Southlake and greater Northeast Tarrant County.
Both 360West and 76092 Magazine are audited by the Circulation Verification Council (CVC), which also conducts a reader survey. 360West has an audited circulation more than double that of Fort Worth’s city magazine, with one of the highest reader household income averages in the nation. 76092 Magazine holds the largest audited circulation among Southlake-focused publications, according to CVC.
In addition to its magazines, Five Legged Stool has a robust custom publishing division, producing college and university magazines, Chamber of Commerce directories, event programs, mall directories, and various materials for local charitable organizations. The company also hosts a range of exclusive magazine events, connecting readers and advertisers in unique settings such as restaurants, car dealerships, and private residences. Expanding beyond print, Five Legged Stool offers digital advertising (programmatic), targeted email marketing, and direct mail services, providing comprehensive marketing solutions for its clients.
