The 27-story Deco, downtown Fort Worth’s first luxury residential high-rise to open in more than 30 years, has debuted with some of the city’s highest rents and closest proximity to the urban center’s amenities.

Southern Land Co. in mid-July celebrated the opening of the 567,000-square-foot tower and its 302 one-, two- and three-bedroom apartments. The units include penthouses, which rent for more than $5 per square foot, making them the city’s most expensive apartments, slightly higher than the highest rents at The Crescent Residences on Fort Worth’s Westside.

Deco’s pool is on the 24th floor of the 27-story downtown Fort Worth high-rise.

Southern Land executives also said they expected the much-anticipated Broadway 10 Bar & Chophouse, based in Oklahoma, to open in 2025. The 8,433-square-foot restaurant, which will serve steaks, seafood and sushi on the first floor of the tower at 969 Commerce St., is in permitting with the city of Fort Worth. It will have its own exterior entrance and, likely, an interior connection to the tower for residents, Rachael Lambie, Southern Land development manager, said in an interview.

“The plan is we will have a connection in our lobby,” she said after Southern Land held a grand opening in mid-July.

Southern Land executives, who had hunted for a site downtown for years until they bought one from XTO Energy in its sale of several pieces of real estate downtown, hinted they were interested in other sites downtown. The portion of south and southeast downtown has been of great interest in recent years to development interests.

Ronan Kearney, senior vice president and head of property management for Southern Land, declined to discuss the company’s additional specific interest in Fort Worth.

But, he said, “We believe this is going to be a tremendous success, and when that proves out, we want to do more business.”

Deco, like the new Crescent Residences attached to The Crescent Hotel, Fort Worth, has experienced significant interest from people such as empty nesters, those seeking second residences, and, Kearney said, “starter families.”

And some Dallasites have expressed interest, Kearney said. Managers of The Crescent Residences also report interest from Dallas people who are intrigued by the Fort Worth urban lifestyle.

“We feel there is an untapped demand,” Kearney said. For one, Fort Worthians who eat at downtown restaurants have few options for living downtown, he said.

“They don’t have a living experience,” he said.

Deco, which began moving in tenants early this spring, has eight floors of above-ground parking and resort-style amenities such as an outdoor pool, bars, club rooms and an outdoor rooftop green space.