Since launching a wellness company in November 2023, Taylor Dukes has focused on keeping things simple. 

“We overcomplicate health,” says Dukes, a nurse practitioner. 

Taylor Dukes Wellness carries multivitamin, probiotic, gut support and immune supplements. She also has created protein powders, electrolyte mixes and what she calls clean swaps: products like hot cocoa powder, pancake mix and coffee creamer that are healthier than conventional products.

About a year ago, Dukes added the Taylor Dukes community, a monthly subscription that gives people access to root-cause lab testing, in-depth education on wellness approaches like detoxing and the ability to pick Dukes’ brain in question and answer sessions. 

Taylor Dukes started Taylor Dukes Wellness in November 2023. She provides clients a root-cause approach to medicine.

Dukes describes it as health consulting. She has full-time licensed medical professionals that help run the community, too. 

“This community has freed me up to be able to help people,” Dukes says. “I’m not their provider, I’m not diagnosing or prescribing.” 

Expanding the company meant growing her team, most of whom, like Dukes, are also moms.

“I love giving moms jobs where they have the freedom to be a mom, work from home [and] go pick up their kid in the carpool line,” Dukes says.

It’s fitting, because her target audience is moms, like Anna Patterson, mom of four, who is also a Fort Worth attorney and partner at the Patterson Law Group. She began working with Dukes in 2021.

“I found Taylor after three pregnancies when I just didn’t feel right,” Patterson says.

Working with Dukes included nutrient testing for Patterson which led to a wellness program tailored to her needs.

“Instead of putting Band-Aids on problems, she looked at my whole health picture,” Patterson says. 

Dukes understands the importance of healthy living, having gone through a life-changing diagnosis of brain cancer in 2023.  

At the time, Dukes ran a private practice as a nurse practitioner, which she started in 2020. She was shocked to hear the brain cancer diagnosis because she knew the symptoms and wasn’t presenting any of them.

Dukes fought cancer the way she approaches care, combining conventional medicine with more holistic practices. Her integrative therapies shrank the tumor but she still had brain surgery to remove it.

“Brain cancer’s really hard,” Dukes says. “It’s not something I would have ever chosen, but the blessing of it is that I was able to kind of restructure my life, my priorities, and I wanted to be a mom first.”

While Dukes decided not to return to patient care, she still wanted to help others. Her Instagram account had a waitlist with thousands who wanted a root-cause approach to medicine and Dukes’ recommendations on electrolytes and supplements.

Dukes also shares simple ways to build healthy habits like getting eight hours of sleep, being active for 30 minutes a day and eating real food.

“With technology and a great team behind her, Taylor has been able to scale her practice and provide the individualized health and wellness support that she gave me to a huge number of people,” Patterson says.