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By Debbie AndersonAugust 31, 2022September 2nd, 2022No Comments

The YETI Hopper

By Michael Hiller
Photos by Michael Hiller

Keep your cool with a lightweight bag

Sometimes it’s a road trip. Sometimes it’s a day at the lake.

Sometimes you just need to carry ice cream home from the store without it melting. For all these reasons (and another that will surprise you), there’s a perfect transport bag: YETI’s Hopper M30 Soft Cooler.

It’s built with thick but lightweight foam sides, an easy-clean fabric exterior and an extra-wide-mouth top that won’t collapse when you’re loading it. The M30 keeps your ice-cold stuff icy, even during scorching summer days.

We filled one with cubed ice and a case of beer, then left the cooler outside during one of those weekslong 100-degree streaks we suffered through last month. The ice slowly melted into slush over the next 48 hours, but it didn’t disappear until deep into the third day.

That’s plenty long for a leakproof cooler you can sling over your shoulder. A magnetic closure keeps the Hopper tightly sealed, but it is easily opened with just one hand.

Pack the M30 with drinks and ice, then toss it in the car and head somewhere fun. Or load it with cold foods for the grill, like burgers and cheese. Then do the reverse when you’re finished cooking. That’s how I discovered one of the Hopper’s best uses: It keeps hot things hot, making it the perfect place to rest a brisket pulled right off the smoker.

We’re sending a Hopper to Grandma; if she’s bringing the Thanksgiving turkey, at least we can make sure it arrives hot.


The YETI Hopper M30 The soft cooler retails for $350; a smaller backpack style, the Hopper M20, costs $325. Both are available in six colors. Find them on the website and at area retailers, including the YETI flagship store, 4525 McKinney Ave., Dallas, 214-257-8825. (Look for YETI’s new retail space in Southlake Town Square, 211 Grand Ave., to open soon.)