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By February 25, 2020 February 26th, 2020 No Comments

MARKET REPORT

The Macy’s Experience

Rachel Shechtman, brand experience officer for Macy’s, practically lived in Southlake for months on end to get to know the community: where they shopped, what they did for fun, where they ate. And just as Macy’s announced in early February that it was closing many of its big stores, Shechtman and the retail giant revealed the opening of a new retail concept, Market by Macy’s. The first location? Southlake Town Square. The concept is aimed at slowing retail’s downward slide, and putting the fun back into shopping. Market by Macy’s took over the former Whole Earth Provision space, which is about 20,000 square feet, as opposed to the usual 100,000-square-feet of a Macy’s mall store. It’s on a single floor, and as you enter, large tables are set with a stylish mix of products. Think of these as a visual guide to what’s in store.

Special signage offers background on some of the clothing and accessory lines.

Photo courtesy of Market by Macy’s

You’ll find fewer brands, but some are by local designers and makers, such as Moodcast candles from Dallas. Fort Worth’s Katie Murray is a featured muralist; her work covers the walls near the service counter. The kids’ space includes a giant sequin wall and a large play area. There’s even a plant shop filled with easy-to-grow specimens and gardening accessories. The store includes a cafe called Herald, smartly designed and big enough to host cookbook authors and events such as cupcake decorating. The menu is small, but locals are featured here, too. The coffee is from Oak Cliff; the pimento cheese is made with Veldhuizen cheddar out of Dublin, Texas. Shoppers can sit and sip a latte or browse the store with a cocktail or glass of wine in hand.

Shechtman is known for her unusual approach to retail, and Market by Macy’s is designed around three principles: community, discovery and convenience. The store also feels and looks different. Gone are uninspired displays and racks crammed with garments. Instead, tables are laid out with mixed groupings of everything from books to housewares to sweaters. And you’ll learn more about brands such as Bombas socks thanks to clever signage.

Getchell’s Apothecary is a new concept within a concept and offers hair and skin care products. The Market by Macy’s website is easy to navigate, too. Check it out for upcoming events such as a March 11 yoga class. And look for a Fort Worth store to open this summer in a former grocery store space in the WestBend shopping center. Market by Macy’s, Southlake Town Square, 321 State St., marketbymacys.com

You’ll find a plethora of clean-beauty brands inside Getchell’s Apothecary.

PERSONAL APPEARANCES

Cameron Silver | March 24-25

It’s only fitting that Christina Phillips, Fort Worth’s vintage furniture queen, hosts LA boutique owner Cameron Silver at Park + Eighth, her treasure-filled furniture and accessories store, in March. Silver is the founder of Decades, the iconic shop on Melrose Avenue, and is a huge proponent of “pre-loved” fashion, be it classic Chanel or early designs from style rebels such as Jean Paul Gaultier. At Decades, shopping is a special experience for those looking to add unique pieces to their wardrobe. He’s also a stylist, bestselling author, reality show veteran and lover of good design, be it couture or architecture. Talk fashion with Silver at a book signing (limited copies available) and trunk show 10 a.m.-5 p.m. both days. 4804 Camp Bowie Blvd., Fort Worth, 682-708-3838, parkandeighth.com

Cameron Silver

COMINGS AND GOINGS

Jewelry store Ylang 23 closed its doors at The Shops at Clearfork in Fort Worth mid-February. The Teichman family continues to operate the Dallas store, open since 1985, at The Plaza at Preston Center, 8300 Preston Road, ylang23.com. New retailers opening at Clearfork include CH Carolina Herrera, scheduled to open late spring on Monahans Avenue between Louis Vuitton and Tory Burch. The boutique will offer ready-to-wear and accessories for men, women and children. Fort Worth retailer Wrare is moving from University Park Village to Clearfork this month. The new space, next to Joy Macarons on Marathon Avenue, will be big enough for Wrare to bring back some of its furniture lines in addition to the unique home accessories.