By Meda Kessler
Photos by Kristen Kilpatrick
Ann Jefferies takes JAG Jewelry & Goods to the next level with a new boutique and stylish partners
When we first met Ann Jefferies in 2018, she was using the dining room at her Fort Worth residence as a showroom. Racks of clothing and boxes of jewelry from her spring-summer collection were spread out everywhere.
Cut to July of this year, and she was preparing to move JAG Jewelry & Goods into a cozy brick-and-mortar location on Fort Worth’s Vickery Boulevard (Jefferies still maintains an office/workshop at home, as a move gave her a bigger space). Despite the ongoing pandemic and limitations facing retailers big and small, Jefferies is bullish on her business and her fellow female entrepreneurs, who happen to be friends.
Jefferies says of business partner Renea Conser: “She’s been a friend for 25 years, has gone on buying trips with me and has great taste.” They will be sharing the space — divided by a glass wall — with Jennifer Sisk, a hairstylist. Along with hosting special events, JAG will serve as a mini studio for painter Amy Young and photographer Kristen Kilpatrick.
Jefferies has expanded JAG’s inventory in the last few years, tweaking her accessories line and adding select pieces of fine jewelry in 14-karat gold and precious gems. Instead of bold, chunky pieces, look for wearable earrings, bracelets, necklaces and rings that are dainty but still make a statement. They’re designed for layering and stacking, or for someone who likes an effortless approach to jewelry.
The clothing line, too, has expanded. While JAG’S signature raw-edge tops still make up the core of the line, look for tailored blouses, cool-weather jackets, wear-every-day joggers and more. There’s a rich mix of fabrics, from corduroy to silk, and select pieces transition easily to dressier occasions. Details — dainty skull buttons, bold linings — are key. All of the manufacturing is done in Los Angeles for quality and consistency.
Jefferies is always on the lookout for inspiration, and shops local boutiques on her travels. “We’ll also feature a rotating lineup of like-minded brands, such as a shoe line from Portugal. One of our goals is to support other small businesses, too.”
JAG Jewelry & Goods The new store is located at 3936 W. Vickery Blvd. (the end spot opposite Swiss Pastry Shop). The scheduled grand opening is Sept. 16, with raffles, giveaways and a cocktail party. Follow JAG on social media at facebook.com/jagjewelryandgoods and Instagram @jagjewelryandgoods for updates. Shop online at jagjewelryandgoods.com. Find select lines at You Are Here, 5109 Pershing Ave.,
Fort Worth, and Esther Penn, 3328 W. 7th St., Fort Worth.