Features

Keeping Up With the Joneses: New address, fresh look

By dani2011dhs@gmail.comApril 27, 2023No Comments

Keeping Up With the Joneses: New address, fresh look

Boutique owner Judy Jones Rotzoll moved east from her longtime Ridglea shopping center location to a Craftsmanstyle bungalow that had been a legal office in the Camp Bowie District.

The brick house offers a new feel and look with double-hung windows, hardwood floors and front porch. Rotzoll created changing rooms and repurposed the custom shelving from her previous store.

Abstract art by Fort Worth painter Brett Oliver adds a splash of color. Another new feature is Jonesy, the adorable shop dog who loves everyone. Rotzoll, who has built a loyal customer base with her smart merchandising — she was a buyer for Neiman Marcus at one time — is filling the shop with spring-summer inventory including jewelry by local brands such as Lorren Bell jewelry and Hot Girl pearls.

Parking is available in the back of the store and on the street.

THE DETAILS

Where: 5017 El Campo Ave.
Contact: 817-995-0787
Website: keepingupfw.com