Keeping Up With the Joneses: New address, fresh look

By dani2011dhs@gmail.comApril 27, 2023No Comments

Keeping Up With the Joneses: New address, fresh look

Boutique owner Judy Jones Rotzoll moved east from her longtime Ridglea shopping center location to a Craftsmanstyle bungalow that had been a legal office in the Camp Bowie District.

The brick house offers a new feel and look with double-hung windows, hardwood floors and front porch. Rotzoll created changing rooms and repurposed the custom shelving from her previous store.

Abstract art by Fort Worth painter Brett Oliver adds a splash of color. Another new feature is Jonesy, the adorable shop dog who loves everyone. Rotzoll, who has built a loyal customer base with her smart merchandising — she was a buyer for Neiman Marcus at one time — is filling the shop with spring-summer inventory including jewelry by local brands such as Lorren Bell jewelry and Hot Girl pearls.

Parking is available in the back of the store and on the street.


Where: 5017 El Campo Ave.
Contact: 817-995-0787
Website: keepingupfw.com