The region has a new, much needed entrant in the luxury senior living market: The Tradition Clearfork.

The Clearfork property, developed by Jonathan Perlman Sr. and sons Jonathan Jr. and Holt, is the fifth Tradition Senior Living luxury community the company has launched since 2010. Two are in Dallas and two in Houston. The Tradition-Clearfork, at 5655 Clearfork Main St., has 202 independent living apartments and 95 assisted living and memory care residences. 

The Fort Worth community, like the others, features month-to-month lease terms with no large buy-in fee. The monthly rents, which start in the upper $4,000s for a one-bedroom apartment, are “all-inclusive,” including daily meal allowances and maintenance. Amenities include a 24-hour concierge, lounges and card rooms, restaurant-style dining, a movie theater, a secure parking garage, guest suites, daily activities and fitness and wellness programs, a dog park, transportation services and Trinity River access nearby. Fitness amenities include an indoor pool, a weight room, a Pilates room, group exercise classes and physical therapy. 

“This type of location is our focus,” Perlman said. “It was easy to see it would be a great location for us.” Perlman sat down recently for a Q&A with 360West. 

Let’s talk about the economic model. Why no big buy-in fee?

Perlman: We don’t believe in the large buy-in. You keep your own money, invest your own money.

When did you start looking at the Fort Worth market?

Perlman: When we opened in Dallas [June 2010], I wanted to come to Fort Worth right after Dallas. I sent a letter of intent [to Clearfork’s developer, the Edwards family] for [the site now occupied by] Press Cafe. Of course, that was not in the cards.

Tradition Senior Living puts a big emphasis on curating activities that promote socializing among residents. Why is that so important? 

Perlman: It’s not good to be reclusive. You are more likely to develop dementia or memory loss if you’re not using it.

Tell us about the demographics of your residents and the appeal of Fort Worth. 

Perlman: Our residents generally are in their 70s and 80s. They’re looking to reduce the stress of managing the household. We’re seeing a tremendous influx of people moving from other states. Ten to 12% of people will leave their home (during their lives) and move into senior living.