For Jeanice King, the owner of Seven Boutique at 4933 Camp Bowie Blvd., fashion has always been about art and beauty. From a young age, she was drawn to the elegance of Disney princess gowns and the allure of high-end leather outfits brought back from Italy by her childhood friend. This fascination with style was never about status, but craftsmanship and quality. 

“Fashion is so beautiful,” she says, reminiscing about her first Gianni Versace dress in junior high.

Over the years, King’s passion for fashion led her through thrift stores and consignment shops where she would seek out high-end, often overlooked gems.

“You never know what you’re going to find,” she says, referring to the thrill of discovering a designer piece for a fraction of its original price. But as her love for fashion deepened, so did her vision for a different kind of shopping experience—one where customers could find all the treasures in one place without having to sift through endless racks.

After years of discussing the idea with friends, fate stepped in. In January 2024, King was praying for a sign.”I said, Lord, I want it north of [Interstate] 30 on the bricks someplace, like, where Birdie is,” King says. Days later, she got an email that Birdie, a beloved local boutique, was moving out.

“I took that as a real sign,” King says. By May of 2024, Seven Boutique opened its doors in that very spot.

The name carries significance for King. For her, it’s God’s perfect number. She and her husband also have seven children, but mostly, it’s her favorite Prince song. Fashion, to King, is a form of art—one deeply rooted in her family’s creativity. With seven siblings, most of whom are musicians, the artistic spirit runs in her blood. Her daughter, a TCU interior design senior,  helped shape the boutique’s aesthetic.

Running a boutique was a new venture for King whose background lies in healthcare. As a hospice nurse and former hospice business owner in Fort Worth, she spent most of her life caring for others. Yet, this new chapter has allowed her to channel her passion for fashion and help women feel confident and unique in what they wear.

“I love helping the ladies,” she says. “I want them to feel special, to really stand out.”

At Seven Boutique, King has curated a collection of high-end, gently worn pieces from brands like Louis Vuitton, Gucci, Yves Saint Laurent and Zimmerman. 

The store’s concept centers around offering high-quality designer clothing at more accessible prices. “Most items in the store, when they originally retailed, would be $350 and up,” she says. “We sell them for $97 or $77—every price ends in a 7.” King also insists on maintaining authenticity, partnering with platforms like Open Luxury to ensure that every piece is genuine.

“If I’m unable to authenticate it, I’ll just ask you to keep it,” she says. While King’s boutique carries some vintage pieces, her focus remains on current and classic items—think timeless leather skirts rather than outdated trends, her own style evolving from neutral, J. Crew-inspired looks to bold, patterned pieces that make a statement.

“Something flipped at one point,” King says while laughing. “I want loud and bright.”

The boutique caters to many customers, from professionals looking to elevate their business wardrobe to mothers and daughters shopping together for a special occasion. King especially enjoys helping women find something unique for events like weddings, cocktail parties or simply adding a statement accessory to a straightforward shift dress.

“I love when women say, ‘I’ve never bought myself this,’ and it’s affordable,” she says. For many, Seven Boutique offers the rare opportunity to own luxury items—Chanel bags and Louis Vuitton pieces—without breaking the bank.

King’s love for fashion extends beyond clothing to fine jewelry as well. You won’t find costume jewelry in her boutique—everything is 14-karat gold with genuine stones unless it’s a designer piece like a Gucci or a Hermes bracelet.

“I love its sustainability,” King says, pointing to the environmental benefits of buying second-hand fashion. “These garments can be worn for decades since they’re gorgeous and classic.”

King is excited to experience her first holiday season. She also plans to curate a collection of Western-inspired pieces for Fort Worth’s famous rodeo season. She says her roots deeply connect her to the city and the needs of its people.

With Seven Boutique, King has created more than just a store—she’s built a space where fashion lovers can discover something unique, connect with the community and feel a little bit of Fort Worth charm in every purchase.

“It gives me joy every time I drive onto the bricks,” she says. “I wouldn’t want to be anywhere else.”