Media guests arriving at Billy Bob’s Texas on June 7 received a distinctly Fort Worth welcome as North Texas officials kicked off FIFA World Cup 2026 festivities with a media party in the Stockyards.
The event showcased the hospitality, culture and traditions organizers hope millions of visitors will experience during the tournament. Guests explored exhibits from North Texas host cities while enjoying live music, Texas-inspired food, western entertainment and appearances from community leaders. Activities included bull riding demonstrations, line dancing, armadillo races and opportunities to learn more about the region’s plans for the World Cup.
Outside, mounted western performers welcomed guests beneath the iconic Stockyards sign, while inside, Billy Bob’s provided a fitting backdrop for an event designed to introduce visitors to Fort Worth’s unique character. The celebration came just days after North Texas welcomed Sweden’s national team to the region, underscoring the growing excitement surrounding one of the largest sporting events ever hosted in Texas.
Billy Bob’s Texas, 2520 Rodeo Plaza
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