Alex Klinedinst | Women of Impact 2026

ALEX KLINEDINST

President and Owner

Bluebird Creative

I founded Bluebird Creative in 2018 to help business owners turn their marketing into a true growth engine. As a third-generation entrepreneur, I saw how often marketing becomes misaligned with real outcomes. Today, we’ve partnered with over 300 clients, delivering measurable impact through agile, results-driven strategies grounded in clarity and accountability.

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PRESSING QUESTIONS

How I knew this was my passion

I knew Bluebird was my passion when late nights building the business gave me more energy and hope than my day job ever did.

Biggest challenges in my career

Scaling a business while raising a family. It requires grace, intentional decision-making, protecting limited time, and showing up fully each day — as a leader, spouse, and parent, without compromise.

My first job and what it taught me

My first role at a nonprofit disaster relief organization shaped the resourcefulness that defines how I lead — teaching me to navigate uncertainty, maximize limited resources, and step in wherever needed.

A nonprofit I wish more people knew about

Our Mother of Perpetual Help Educational Program

What keeps me coming back to my job every day

Our growing team. Nothing is more rewarding than watching them succeed — seeing their confidence build, their skills sharpen, and hearing directly from clients about the impact our team has made.

Best career moment so far

Every client referral — there’s no better validation of the work we do.

A skill I never expected to need in this field

The discipline of evolving as a leader to match the growth your business demands.

One practice I use to maintain my mental health

Prayer and quiet time.

Best advice I ever received

If no one is pushing back on price, you’re probably not charging what you’re worth.

The one thing I wish people knew about my field

The biggest misconception is that marketing is about doing more — it’s actually about doing the right things, in the right order, tied to real business outcomes.

The first thing I do to course-correct when I hit a wall

I’ve learned to step away and refuel, whether that’s a yoga class, time at the lake or dinner with friends, so I can come back with clarity and energy.

IN THE DETAILS